Together we Grow

Leading supplier of flowers and plants for the European retail, connecting growers, retailers and consumers.

Source

Create

Deliver

Connect

The Floral Connection connects growers, retailers and shoppers across Europe. By combining category management, consumer-focused design, vase life testing and supply chain expertise, we create tailored floral solutions that help food retailers grow their business in a sustainable way.

Grower network

Global sourcing and long-term partnerships with selected growers.

Flowers & Plants

Flower and plant assortments for every retail formula

Production & Packing

Highly efficient and biggest production facility in the floral heart of Aalsmeer

Sustainable sourcing

Responsible sourcing with transparency and certified supply chains.

Supply chain control

Integrated supply chain management from grower to retailer.

Category Management

Data-driven insights that strengthen category performance.

Transparent – Together – Entrepreneurial

Together we grow your floral business in a sustainable way

Everything starts with connection. Strong partnerships are the foundation of sustainable growth. By working closely with growers, retailers and suppliers, and combining expertise, innovation and market insights, we help our partners grow stronger flower and plant categories.

Let’s connect

+31 297 352 700

+31 297 352 700

Passionate about flowers & plants

Grow with us!

Behind every flower and plant is a team of dedicated professionals connecting growers, retailers and consumers. Together we create value through expertise, collaboration and innovation.

  • Passionate team of experts

  • International floral network

  • Sustainable impact

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