Leading supplier of flowers and plants for the European retail. Connecting the full chain from growers to retailers and consumers.
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From global sourcing and category management to concept development, vase life research and supply chain expertise.
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Sustainability is embedded troughout the chain. Together, we work towards a more sustainable future for the floral industry.
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Flower and plant assortments for every retail formula.
Global sourcing and long-term partnerships with selected growers.
Data-driven insights that strenghten category performance..
Highly efficient and biggest production facility in the floral heart of Aalsmeer.
Integrated supply chain management from grower to retailer.