Together we Grow

Leading supplier of flowers and plants for the European retail, connecting growers, retailers and consumers.

Source

Create

Deliver

Connect

Connecting expertise. Creating value.

Our expertise

From global sourcing and production to category management, market insights and sustainable supply chain solutions, we connect every part of the floral retail chain. By bringing together growers, retailers and partners, we help create stronger, more sustainable flower and plant categories across Europe.

Grower network

Global sourcing and long-term partnerships with selected growers.

Flowers & Plants

Flower and plant assortments for every retail format

Production & Packing

Highly efficient and biggest production facility in the floral heart of Aalsmeer

Sustainable sourcing

Responsible sourcing with transparency and certified supply chains.

Supply chain control

Reliable logistics and full-chain coordination from grower to shelf.

Category Management

Data-driven category management for leading European retailers.

Transparent – Together – Entrepreneurial

Together we grow your floral business in a sustainable way

Driving growth across the entire floral chain.

Building the most impactful floral categories in retail.

Connecting data, growers and retail to deliver results.

Discover our approach

+31 297 352 700

+31 297 352 700

Passionate about flowers & plants

Growing together every day.

Behind every flower and plant is a dedicated team connecting growers, retailers and consumers. Together we create value through sourcing expertise, category management, logistics and sustainable partnerships.

  • Passionate team of experts

  • International floral network

  • Sustainable impact

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Growers