Flowers & Plants
Tailored assortments
Every retail formula is unique. That’s why we develop flower and plant assortments tailored to the retailers customers, category strategy and seasonal opportunities. Combining market insights with product expertise, we create concepts that help your category grow.
Key facts
- Flowers and plants for European food retail
- Category leader and sole supplier positions across Europe
- Seasonal and promotional concepts
- Consumer-driven assortment development
- Tailored solutions for every retail format
Production & Packaging
Retail-ready solutions
As a leading supplier of flowers and plants to European retail, we provide production and packaging solutions that add value throughout the supply chain. From packed at source programmes to bouquet production at our production facility in Aalsmeer, we create retail-ready products with a strong focus on quality, flexibility and efficiency.
Key facts
- Europe’s leading floral production facility in Aalsmeer
- Packed-at-source capabilities
- Retail-ready bouquet production
- Controlled production processes
- Flexible solutions for promotions and seasonal peaks
Sustainable sourcing
Continuous improvement
Sustainability is embedded in the way we work. Together with growers, suppliers and retailers, we drive continuous improvements in responsible sourcing, transparency and environmental performance across the floral supply chain.
Key facts
- Fairtrade and Rainforest Alliance programmes
- Science Based Targets initiative (SBTi)
- 47% CO₂ reduction target
- 100% green electricity target
- Responsible water management
- One of the largest contributors to Fairtrade programmes
Supply chain control
Reliability through chain coordination
From grower to retailer, we manage key stages of the floral supply chain. By integrating sourcing, transport, production and quality control, we create an efficient and reliable supply chain that supports year-round availability and consistent quality.
Key facts
- Controlled supply chain from grower to retailer
- Full traceability throughout the supply chain
- Reliable year-round supply
- Flexible transport solutions by road, sea and rail
- Quality control throughout the chain
Category management
Grow through insights
By combining retail expertise, market insights and data from our Floral Data Hub, we help retailers optimise assortments, strengthen category performance and create sustainable growth.
Key facts
- Floral Data Hub insights
- Retail expertise across 20+ European countries
- Shopper and category performance insights
- Trend forecasting and market intelligence
- Assortment and promotional optimisation
- Data-driven category growth strategies
Together we grow your flower business in a sustainable way.
We connect growers, products, market knowledge and supply chain expertise to create value throughout the floral supply chain. From sourcing and production to category management, we support in aligning supply with demand, creating quality, reliability and sustainable growth for both growers and retailers.
