Successful flower and plant categories start with insight. That’s why we combine data from various sources such as market research, retail data, shopper insights, trend analyses, and freshness tests. Together, these insights help us understand what drives consumer behavior and what fuels category growth.

Our specialists translate these insights into concrete recommendations for product assortments, concepts, sourcing, and category management. In this way, we help retailers better respond to changing consumer needs, seize new opportunities, and continuously improve the performance of their categories.

Data only becomes valuable when it leads to action. That’s why data forms the basis of many of our decisions: from product development and quality improvement to category growth and innovation. Combined with our floral expertise and retail experience, these insights help us create stronger flower and plant categories that contribute to the sustainable growth of your flower business.

Vase life testing plays an important role in how we continuously improve flower quality. After all, a satisfied consumer starts with flowers that remain fresh and beautiful for as long as possible.

In our dedicated testing facilities, flowers and bouquets are monitored under controlled conditions that replicate their journey from store to consumer. We assess vase life, flower opening, visual appearance and overall product performance. This helps us understand how flowers perform in real-life conditions and identify opportunities to improve quality and consistency.

Over the years, we have built one of the industry’s most extensive vase life databases, containing data from more than 55,000 tested vases. These insights help growers, breeders and retailers make better-informed decisions on varieties, assortments and product quality.

By combining vase life data with sourcing expertise, category management and consumer insights, we help retailers improve quality, reduce waste and increase customer satisfaction. The result is a better-performing flower category and consumers who can enjoy fresh flowers for longer.

Design is in our DNA. By combining consumer insights, category strategies, and floral expertise, we develop flower and plant assortments that inspire customers, strengthen category performance, and drive growth. Together with our in-house design team, we create customized concepts and assortments that align with each retailer’s strategy, target audience, and market positioning.

In our in-house design studio, the designers are constantly developing and refining bouquets and plant concepts. Using our “Requirements-Driven Design” approach, we strike a balance between consumer needs, market trends, product availability, quality standards, and commercial objectives. This ensures that every assortment is not only visually appealing but also commercially effective and operationally feasible.

Throughout the year, we translate key retail moments into relevant flower and plant concepts. From Valentine’s Day, Mother’s Day, and Easter to Christmas, Pink Ribbon campaigns, and local holidays: we develop seasonal and promotional assortments that keep the categories fresh, distinctive, and relevant to consumers.

What sets our approach apart is that design never stands alone. Every product assortment is supported by category management, consumer insights, and data analysis. By combining market research, retail data, insights into customer purchasing behavior, and trend analyses, we identify growth opportunities and translate them into concepts that can be implemented directly in-store.

The result is a range of flower and plant assortments that not only look beautiful but also help retailers improve category performance, increase customer engagement, and grow their flower and plant businesses in a sustainable way.

Building strong flower and plant categories requires more than just a good product assortment. That’s why we go beyond supplying flowers and plants. We are your category partner. We believe the best flower and plant categories start with understanding the consumer. By combining shopper insights, market knowledge and years of retail experience, we help retailers build categories that inspire shoppers, increase sales and create a better shopping experience.

Working closely with our retail partners, we translate insights into practical category strategies that deliver results. We optimize assortments, develop effective shelf layouts, identify innovation opportunities and create promotional and seasonal plans that keep categories relevant throughout the year. From New Product Development and gifting concepts to key retail moments and spot promotions, every recommendation is designed to strengthen category performance and respond to evolving consumer needs.

Our customers benefit from a dedicated team of category experts who work with some of the world’s leading retailers. Combining international retail experience, market insights and floral expertise, we identify trends, uncover growth opportunities and turn insights into action. By acting as an extension of our customers’ teams, we provide expert support across every aspect of category management.

Together with our retail and supply chain partners, we create flower and plant categories that inspire shoppers, deliver results for retailers and remain sustainable for the future.

Access to the right flowers and plants starts with strong sourcing. By combining long-term partnerships with growers around the world, our own farms, sourcing expertise and deep retail knowledge, we ensure retailers always have access to the right products at the right time.

At The Floral Connection, we source flowers and plants from 33 countries through a network of more than 250 grower partners worldwide. This global sourcing network gives retailers access to high-quality products, innovative varieties and reliable availability throughout the year, while allowing us to respond quickly to changing consumer preferences and market developments.

More than securing supply, we build lasting partnerships. By working closely with our own farms and trusted grower partners, we ensure consistent quality, transparency and flexibility throughout the chain. These strong relationships help us identify opportunities early, manage risks and continuously develop assortments that remain relevant, distinctive and competitive.

Together with our growers and partners, we create value throughout the supply chain and help retailers grow their flower business in a sustainable way.

Behind every successful flower and plant category is a strong supply chain. By bringing sourcing, production, logistics and retail expertise together, we maintain control from grower to retailer, ensuring quality, availability and reliability at every stage of the journey.

Our integrated supply chain allows us to transform flowers and plants into retail-ready products that meet the needs of modern retailers. By combining packed-at-source solutions, flexible logistics and end-to-end supply chain control, we deliver the speed, flexibility and scale required to perform in both everyday operations and peak retail periods.

With our own production facility, we maintain product quality, guarantee full traceability and preserve freshness throughout the journey from grower to retailer. This level of control also provides the visibility and agility needed to respond quickly to changing market conditions and retail demand.

More than managing the supply chain, we connect the entire chain. Through strong partnerships, operational excellence and end-to-end supply chain control, we create value at every step. The result is a reliable, flexible and future-ready supply chain that allows retailers to focus on growing their flower and plant business.

Our own modern production facility is the heart of our supply chain. Combining scale, automation and flexibility, it enables us to efficiently process and distribute flowers and plants across Europe.

With 30.000 m² of production space, 10.000 m² of cold store capacity, advanced production lines and highly automated processes, we ensure speed, reliability and consistent quality throughout the supply chain.

From daily retail programs to seasonal peaks and promotional events, our facility is built to deliver and scale with demand.