The Floral Connection
The Floral Connection is a leading supplier of flowers and plants for European retail. By connecting growers, retailers and consumers, we combine insights, expertise and operational strength to build successful categories and create sustainable growth.
Built on long-term grower partnerships, category management expertise, data-driven insights and a strong supply chain, we help retailers respond to changing shopper needs and unlock new opportunities for growth.
By connecting the entire chain, from grower to shopper and back again, we turn insights into practical solutions. This enables us to develop high-quality floral products, strengthen category performance and create value throughout the supply chain.
Reliable, flexible and focused on long-term partnerships, we work closely with our customers to grow their flower and plant business in a sustainable way.
From our headquarters and floral production facility in De Kwakel, the Netherlands, and our office in France, we serve leading food retailers in more than 20 European countries.
History
The Floral Connection is built on more than 35 years of expertise in floriculture. What started as several successful businesses within the floral industry has evolved into one integrated organization connecting growers, retailers and consumers across Europe.
Over the years, Qualiflor, Green Partners, Greenex and Bloom established themselves in the floral industry. By bringing together their expertise, networks and entrepreneurial spirit, they laid the foundation for what we are now.
In 2021, these combined strengths came together under one name: The Floral Connection. Today, we combine decades of industry expertise with data, insights, category management, sourcing and supply chain excellence to help retailers build successful flower and plant categories.
Part of dutch Flower group
The Floral Connection is proud to be part of Dutch Flower Group, the world’s leading floral company. Together with more than 30 specialized companies, we combine expertise, innovation and market knowledge from across the floral industry. Together with more than 5,000 colleagues, we are part of a family of floral companies serving the entire international floriculture supply chain.
As part of DFG, we benefit from unrivalled economies of scale, deep market insights, international benchmarks and shared best practices. By working together and continuously exchanging knowledge across the group, we strengthen our capabilities and create even more value for our customers. This enables us to identify opportunities earlier, make better decisions and help retailers grow their flower business in a sustainable way.
