Together we grow
The Floral Connection was founded in 2021 through the merger of Bloom, Green Partners and Greenex — three companies with decades of experience in flowers, plants and European retail. By combining sourcing expertise, production, category management and supply chain coordination, we have built one integrated floral retail network across Europe. Our name reflects what we believe in most: connection. Not only between flowers and plants, but between growers, retailers, colleagues and consumers.
Sustainability & Certification
Together with our growers, customers and partners, we continuously work to improve transparency, quality and sustainability throughout the floral supply chain. Through certification, traceability and responsible sourcing, we help meet the evolving sustainability and quality requirements of retailers and consumers.
As part of Dutch Flower Group, our approach is aligned with the IMPACT2030 sustainability strategy and supported by recognised standards and initiatives including Fairtrade, GLOBALG.A.P., SMETA and FSI.
Beyond environmental impact, we believe sustainability is also about supporting people and communities. Through long-term grower partnerships and our contribution to Fairtrade programmes, we help create positive impact throughout the floral chain while continuously raising standards for the future.
Our Certifications
We hold the following certifications:
- GLOBAL G.A.P. Chain of Custody
- Fairtrade
- OHAS Packhouse Standard
- SMETA
These certifications provide assurance that our products are sourced, handled and packed according to recognised standards for sustainability, quality and social responsibility. They also contribute to greater transparency, consistency and reliability throughout our operations.
Our DFG family
