Flowers & Plants
Tailored assortments
From everyday flowers and plants to seasonal concepts and promotional programmes, we develop assortments that match consumer demand and retail strategy. By combining product expertise, market knowledge and trend insights, we help retailers create relevant and attractive floral categories throughout the year.
Key facts
- Flowers and plants for European food retail
- Category leader and sole supplier positions across Europe
- Seasonal and promotional concepts
- Consumer and trend-driven assortment development
- Tailored solutions for different retail formats
Production & Packaging
Retail-ready solutions
Our production facilities transform sourcing opportunities into retail-ready products. From bouquet production and promotional concepts to packed-at-source solutions, we focus on efficiency, consistency and quality throughout the supply chain.
Key facts
- Europe’s leading floral production facility in Aalsmeer
- Packed-at-source capabilities
- Retail-ready bouquet production
- Controlled production processes
- Flexible solutions for promotions and seasonal peaks
Sustainable sourcing
Transparency and continuous improvement
Sustainability starts at the source. Together with growers and partners, we focus on responsible sourcing, transparency and continuous improvement throughout the floral supply chain. Supported by recognised standards such as Fairtrade and Rainforest Alliance, we help create lasting value for growers, retailers and consumers.
Key facts
- Fairtrade and Rainforest Alliance programmes
- SBTi-based climate approach
- 47% CO₂ reduction target
- 100% green electricity target
- Focus on traceability, water management and social responsibility
- One of the largest contributors to Fairtrade programmes
Supply chain control
Reliability through chain coordination
By connecting sourcing, production, logistics and retail demand, we create visibility across the floral supply chain. Supported by our controlled supply chain, production facilities and market intelligence, we help ensure reliability, quality and flexibility throughout the year.
Key facts
- Controlled supply chain from grower to retailer
- Packed at source where possible
- Full traceability and transparency
- Year-round supply continuity
- Sea freight and rail solutions supporting CO₂ reduction
- Quality control throughout the chain
Category management
Turning data into growth opportunities
Through the Floral Data Hub, category expertise and retail experience, we help retailers make informed decisions and identify growth opportunities. By combining shopper insights, market intelligence and trend forecasting, we support stronger flower and plant categories across Europe.
Key facts
- Floral Data Hub insights
- Retail expertise across 20+ European countries
- Shopper and category performance insights
- Trend forecasting and market intelligence
- Assortment and promotional optimisation
- Data-driven category growth strategies
Together we grow your flower business in a sustainable way.
We connect growers, products, market knowledge and supply chain expertise to create value throughout the floral supply chain. From sourcing and production to category management, we support in aligning supply with demand, creating quality, reliability and sustainable growth for both growers and retailers.
