Together with our growers, customers and partners, we continuously work to improve transparency, quality and sustainability throughout the floral supply chain. Through certification, traceability and responsible sourcing, we help meet the evolving sustainability and quality requirements of retailers and consumers.

As part of Dutch Flower Group, our approach is aligned with the IMPACT2030 sustainability strategy and supported by recognised standards and initiatives including Fairtrade, GLOBALG.A.P., SMETA and FSI.

Beyond environmental impact, we believe sustainability is also about supporting people and communities. Through long-term grower partnerships and our contribution to Fairtrade programmes, we help create positive impact throughout the floral chain while continuously raising standards for the future.

Our Vision on Sustainable Packaging

Together we grow your flower business in a sustainable way. That is why we exist, and it guides every choice we make, including the way we approach packaging.​

Packaging is an essential part of the flower and plant supply chain. It protects flowers and plants, helps maintain product quality from grower to consumer, and supports efficient transport and handling. At the same time, it is one of the most visible parts of our environmental footprint. That is why we continuously work to make our packaging lighter, smarter and more circular, without compromising product quality.​

Sustainability goes beyond packaging alone. We work on reducing emissions, responsible water use, crop protection, working conditions and traceability throughout our operations and supply chain. Packaging is one part of that bigger picture, but it is the part that travels furthest. It remains in your store and goes home with your consumer, making its impact highly visible.​

Because flowers and plants are living and fragile products, packaging has an important role to play. It protects products during transport, helps keep them hydrated where needed and carries essential information throughout the supply chain. Packaging can also fulfil specific functional requirements, such as supporting product presentation and meeting customer and consumer expectations. We believe packaging should have a clear function and add value throughout the chain, from efficient handling and product protection to the consumer experience.​

We constantly evaluate and develop the right packaging solutions for every flower and plant, helping to reduce damage, improve efficiency and make handling easier. The result is a product that reaches consumers in the condition they expect.​

We continuously challenge ourselves to use only what is necessary. We look critically at weight, layers, empty space and materials that add environmental impact without adding value. Our goal is to reduce packaging where possible, increase the use of recycled materials and choose packaging solutions with a lower environmental impact. We aim to make all our packaging solutions 100% recyclable by 2030 at the latest and continuously increase the use of post-consumer recycled (PCR) content in our packaging.

Where packaging is needed, we design it with circularity in mind. We aim to use materials that can be recycled within existing waste streams, support reuse where possible and favour single materials over combinations that are difficult to separate and recycle. When a consumer is finished with the packaging, it should have the best possible chance of being recovered and recycled.

That’s why circularity is about more than recyclability alone and makes reuse another key element of our approach. We encourage and facilitate the reuse of transport packaging throughout the supply chain, including pallets, containers, flower boxes, buckets and sleeves, while striving to minimise the transportation of empty space. Thereby, we actively contribute to the development of a reusable flower bucket system within the floriculture supply chain and see this as an important step towards a more circular supply chain.

​Every new generation of packaging should be lighter, cleaner and easier to circulate than the one before, while continuing to protect product quality.

We prefer to work towards what is coming rather than wait until the date arrives. Meeting laws and regulations is essential, and the requirements around packaging will keep tightening. Meeting the minimum is a given. We make sure we comply, and we help you stay compliant too.​

All of this sits within IMPACT2030, the sustainability strategy of Dutch Flower Group: certified sourcing, decisions based on data, and close cooperation with growers and partners throughout the chain. ​

Our Certifications

We hold the following certifications:

• GLOBAL G.A.P. Chain of Custody
• Fairtrade
• OHAS Packhouse Standard
• SMETA

These certifications provide assurance that our products are sourced, handled and packed according to recognised standards for sustainability, quality and social responsibility. They also contribute to greater transparency, consistency and reliability throughout our operations.

View our certificates.