Design-Led Floral Concepts

Design starts with understanding the customer, the consumer and the market. By combining trends, product knowledge, retail requirements and availability, we create floral assortments that are both inspiring and commercially relevant.

Design led Floral Concepts

Design is in our DNA.

Our in-house Designers create floral concepts that reflect consumer trends and retail needs. From everyday assortments to seasonal collections.

Seasonal Retail Moments

Every season and celebration.

From Valentine’s Day and Mother’s Day to Easter, Christmas and local celebrations, we develop floral collections that keep the category relevant throughout the year.

Market & Customer solutions

Trends and data.

We combine insights from our Floral Data Hub with retail expertise and market trends to develop assortments that are both inspiring and commercially relevant.

Together we grow your flower business in a sustainable way.

We connect growers, products, market knowledge and supply chain expertise to create value throughout the floral supply chain. From sourcing and production to category management, we support in aligning supply with demand, creating quality, reliability and sustainable growth for both growers and retailers.

  • Flowers and plants: Tailored assortments for European food retail

  • Grower Network: 250+ growers, own farms and global sourcing

  • Category expertise: Data, design and market knowledge for growth

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