Back in time
The Floral Connection has a rich history. With this timeline we would like to take you on a journey through time.
December 2021

The Floral Connection website goes live
August 2021

The new flowering room opening ceremony held
The new flowering room is opened. Here, the actual journey from procurement to vase in the consumer’s home is mimicked, making it possible to provide a flowering guarantee. Thus ensuring that the consumer knows what she is buying and how long she will be able to enjoy our great products for.
July 2021

The Floral Connection’s first trucks hit the road
A new milestone is reached and The Floral Connection is visible in an increasing number of places. Our trucks are in operation throughout Europe. And our offices’ façades sport the name The Floral Connection.
April 2021

A new CEO is appointed: Hans van Ree
January 2021

Further optimization between the three companies. A new company, The Floral Connection, is created, under which the three businesses operate. The Floral Connection operates from two sites: De Kwakel and Honselersdijk.
We chose the name to stress not only the synergistic connection between the three companies when it comes to flowers and plants but also the connection with our customers, growers, suppliers, and our valued staff.
November 2020

Full renovation of the offices in De Kwakel.
January 2020

Bloom and Greenex merge with Green Partners
The three companies pool their resources and become the largest European retail specialist in flowers and plants.
December 2019

Bloom and Greenex receive the GlobalG.A.P. Chain of Custody certificate
2019

Bloom and Greenex merge and continue their work from the site at Betula 11 in De Kwakel
December 2018

Green Partners receives the GlobalG.A.P. Chain of Custody certificate
2013

Greenex becomes part of DFG (Dutch Flower Group)
2012

Green Partners receive GTP (Florimark Good Trade Practice) and ISO 9001 certification.
2011

Bloom becomes part of DFG (Dutch Flower Group)
2005

Bloom is founded
2000

Green Partners becomes part of DFG (Dutch Flower Group)
1992

Greenex is founded
1990

Green Partners is founded
There is so much more to read about The Floral Connection.
Interested?
The numbers that matter