The Floral Connection

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About us

We all know how much fun it is to add that beautiful bouquet or pretty plant to your trolley in the supermarket. To make your home even nicer or as a fancy gift for a
loved one. Based on their own expertise and track records, our solid brands Bloom, Green Partners, and Greenex put together an innovative range of flowers, bouquets, and plants that dovetails perfectly with the relevant international retail formula. Preferably supplemented by support in terms of sales advice, sustainability, data, information on trends, environmental requirements, certification, and optimum logistics.

As a dedicated team, we make this possible each and every day by connecting, creating, and inspiring in order to grow with one another as colleagues and to flourish together with our growers and customers. After all, we firmly believe that long-term partnerships get results and make the work more enjoyable. We also enjoy taking on new challenges and being innovative in thought and action. It goes without saying that in this respect we always fulfill our agreements, as reliability and partnership are top priorities for us. Thus enabling satisfied consumers to leave the supermarket with our products each day and us to achieve our mission: To plant a smile on people’s faces!


Who we are

Besides being horticulture specialist, we are also a reliable, professional partner for the development, production, and export of flowers and plants. Our customer portfolio varies from discount supermarkets to full-service supermarkets across Europe.

Our Mission

We deliver a floral smile

Our Vision

We connect, create, and inspire, and it is these things that make us flourish. Our abiding commitment to our staff, our customers, and our growers fosters a professional, healthy, reliable, and efficient environment, enabling us to innovate and grow and ensuring that we remain the international retail partner in horticulture.

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Our brand values

What makes us unique and valuable

  • PROFESSIONALISM “We stand for optimum quality in terms of product range, support service, and information, environmental requirements, certification, and supervision.”
  • RELIABLE “We are a healthy business, always fulfill agreements, and provide optimization throughout the supply chain.”
  • PARTNERSHIP “We are a versatile partner, generate added value through cooperation, know-how, and passion, and offer each and every one of our customers a successful range, appropriate to the relevant formula.”
  • INNOVATIVE “We stand for innovative thought action, keep abreast of what is going on in the market, and develop new, sustainable concepts.”

Our core values

Our internal cultural values

  • EXPERT “We are experts in our field and work on our professional development day in, day out”
  • COMMITTED “We are hands-on, driven, and take a flexible approach to fulfilling agreements”
  • COOPERATION “We really enjoy working with our colleagues, growers, and customers”
  • INNOVATING “We enjoy taking on new challenges and do our utmost to rise to them”

Our management team

Hans van Ree

Our management team

Eveline van Veggel



The Floral Connection has a rich history. With this timeline we would like to take you on a journey through time.

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3 companies,
1 philosophy

From Bloom, Green Partners, Greenex to The Floral Connection

The Floral Connection was born at the start of 2021 as a result of a merger between Bloom, Green Partners, and Greenex. Click on one of the logos to find out more about the origins of these companies.

We are active throughout Europe

The numbers that matter


Customers in 20 countries
we work


bunches of flowers
per week


Countries where
we get our
flowers from


Number of plants
per week


plant growers

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