Bloom was founded in 2005 and has been part of Dutch Flower Group and situated in De Kwakel since 2011. Bloom and Greenex merged in 2019 and started trading as Green Partners in 2020. In 2021, these three labels were subsumed under the name The Floral Connection. This merger made them the largest retail specialist in flowers and plants.
Bloom has long been retail specialist in sustainably produced, high-quality, off-the-shelf flower products. Sustainability and transparency are top priorities. In conjunction with its customers, European retailers and its growers, Bloom manages to ensure optimum performance for the flower category in supermarkets. The consumer always occupies center stage when ideas are being developed. Bloom understands consumers and, together with the growers, translates this understanding into successful products so as to plant a smile on everyone’s faces. The label Bloom remains the trusted label for customers.
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