About us
We all know how much fun it is to add that beautiful bouquet or pretty plant to your trolley in the supermarket. To make your home even nicer or as a fancy gift for a
loved one. Based on our own expertise and track records,we have put together an innovative range of flowers, bouquets, and plants that dovetails perfectly with the relevant international retail formula. Preferably supplemented by support in terms of sales advice, sustainability, data, information on trends, environmental requirements, certification, and optimum logistics.
As a dedicated team, we make this possible each and every day by connecting, creating, and inspiring in order to grow with one another as colleagues and to flourish together with our growers and customers. After all, we firmly believe that long-term partnerships get results and make the work more enjoyable. We enjoy taking on new challenges and being innovative in thought and action. It goes without saying that in this respect we always fulfill our agreements, as reliability and partnership are top priorities for us. Thus enabling satisfied consumers to leave the supermarket with our products each day and us to achieve our mission: We deliver a floral smile!
Who we are
Besides being horticulture specialist, we are also a reliable, professional partner for the development, production, and export of flowers and plants. Our customer portfolio varies from discount supermarkets to full-service supermarkets across Europe.
Our Mission
We deliver a floral smile!
Our Vision
We connect, create, and inspire, and it is these things that make us flourish. Our abiding commitment to our staff, our customers, and our growers fosters a professional, healthy, reliable, and efficient environment, enabling us to innovate and grow and ensuring that we remain the international retail partner in horticulture.
Our brand values
What makes us unique and valuable
- PROFESSIONALISM “We stand for optimum quality in terms of product range, support service, and information, environmental requirements, certification, and supervision.”
- RELIABLE “We are a healthy business, always fulfill agreements, and provide optimization throughout the supply chain.”
- PARTNERSHIP “We are a versatile partner who creates added value through collaboration, expertise, and passion. We offer each of our customers a successful assortment, perfectly aligned with their specific retail formula.”
- INNOVATIVE “”We stand for innovative thinking and action, stay closely attuned to market developments, and create new, sustainable concepts.”
Our core values
Our internal cultural values
- EXPERT “We are experts in our field and work on our professional development day in, day out”
- COMMITTED “We are hands-on, driven, and take a flexible approach to fulfilling agreements”
- COOPERATION “We really enjoy working with our colleagues, growers, and customers”
- INNOVATING “We enjoy taking on new challenges and do our utmost to rise to them”
History
The Floral Connection has a rich history. With this timeline we would like to take you on a journey through time.
Read more3 companies,
1 philosophy
From Bloom, Green Partners, Greenex to The Floral Connection
The Floral Connection was born at the start of 2021 as a result of a merger between Bloom, Green Partners, and Greenex. Click on one of the logos to find out more about the origins of these companies.
We are active throughout Europe
The numbers that matter
Countries where
we get our
flowers from
Number of plants
per week
Different
plant growers
Customers in 20 countries
we work
for
Colorful
bunches of flowers
per week
Countries where
we get our
flowers from
Number of plants
per week
Different
plant growers
Customers in 20 countries
we work
for
Colorful
bunches of flowers
per week