
Albert Heijn has been committed to the Pink Ribbon charity for years by raising money through the sale of flowers and plants during the annual breast cancer month in October. This year, as in previous years, The Floral Connection was ready to support this important charity.
In collaboration with Albert Heijn, TFC developed the custom-made Pink Ribbon sleeve and our team again created beautiful bouquets and rose mixes for this important campaign. This year, the plants have once again been selected by Waterdrinker in collaboration with its growers. For every promotional item sold, an amount was donated to Pink Ribbon.
The presentation of the Pink Ribbon cheque took place this week and we are proud to share that the record has once again been broken! This year, no less than € 433,600 was raised for Pink Ribbon! We are extremely proud of this wonderful joint result and our contribution to Pink Ribbon! We would like to thank everyone involved, including our growers and suppliers!
The latest news
Keen not to miss out on any of The Floral Connection’s news? Check out all news items in our news overview.

Cooperation with day care ‘Zorgkwekerij Groen’ in Amsterdam
- 11 February 2025

A donation of no less than € 433.600,- for Pink Ribbon
- 22 November 2024

Albert Heijn actie voor Pink Ribbon 2024 levert maar liefst € 433.600,- op!
- 22 November 2024

Working together for sustainability and transparency in the supply chain
- 22 August 2024