Successful training for sales and account managers

    10 August 2023

Extensive training recently took place at The Floral Connection. Both sales managers and key account managers actively participated under the guidance of sales/retail expert Melanie Murk (MurKey Business).

The training included both theoretical knowledge and practical exercises, such as role-playing, supported by Marcel Zandvliet (CMO/CSO of Dutch Flower Group) in the role of a customer. Topics covered included understanding our customers to better serve them and help them grow their business, prioritisation and how we can get smarter, faster and better every day.

The final session focused on our shared responsibility to act as a high performing team and the behaviours that go with it. Congratulations to all colleagues on successfully completing the training and receiving their certificates.

A big thank you to Melanie and Marcel for their contribution. We wish everyone success and enjoyment in applying the knowledge gained!

The latest news

Keen not to miss out on any of The Floral Connection’s news? Check out all news items in our news overview.

News overview

This website uses cookies. We use cookies to enable website functionality